Our Purpose

Inspired Play

Inspired by the parenting values of our generation. We are not bound by tradition. We are changing the narrative from toys that entertain, to toys that spark imagination and exploration. We strive to be positive parents, despite our imperfections. We choose to shape our children to be confident, authentic, strong,  kind, generous and tolerant. It’s during this play that we have the opportunity to reinforce family values from home. It’s not any play. It’s Inspired Play.